What brand of women’s scarves is good? Popular brands and purchasing guides on the Internet in the past 10 days
With the arrival of autumn and winter, scarves have become a must-have item for women. Recently, among the hot topics on major social platforms and e-commerce websites, keywords such as "scarf brand recommendations" and "cost-effective scarves" have soared in popularity. This article combines the hot content on the Internet in the past 10 days and compiled a list for everyone.Women’s scarf brand buying guide, covering three categories of brands: high-end luxury, affordable luxury fashion and affordable prices, with user reviews and price references.
1. Top 10 popular scarf brands on the Internet

| Brand | price range | Popular styles | User evaluation keywords |
|---|---|---|---|
| Burberry | 3000-6000 yuan | classic plaid cashmere scarf | Luxurious, warm and versatile |
| Gucci | 2500-5000 yuan | Logo print wool scarf | Fashionable and celebrity style |
| Acne Studios | 1500-3000 yuan | minimalist solid color scarf | Nordic style, good texture |
| Ordos | 800-2000 yuan | 100% cashmere scarf | Domestic products, high cost performance |
| ZARA | 200-500 yuan | Faux cashmere fringed scarf | Affordable price, many styles |
| Uniqlo | 150-400 yuan | Heattech thermal scarf | Thin, light and practical |
| Hengyuanxiang | 100-300 yuan | Pure wool basic model | Classic and durable |
| Antarctica | 50-200 yuan | Thickened imitation mink scarf | Keep warm, the first choice for students |
2. Analysis of recent popular scarf materials and trends
According to data from Xiaohongshu, Weibo and other platforms, the scarf materials most discussed by users in the past 10 days are as follows:
| Material | Proportion | Features |
|---|---|---|
| Cashmere | 35% | Soft and warm, suitable for autumn and winter |
| wool | 30% | Cost-effective and easy to care for |
| imitation cashmere | 20% | Affordable alternative, suitable for those with limited budget |
| silk | 10% | Lightweight, suitable for early autumn or matching |
| Blended | 5% | Strong functionality (such as windproof) |
3. Purchasing suggestions and matching skills
1.Choose a brand based on budget: High-end brands such as Burberry are suitable for women who pursue quality, while ZARA, Uniqlo, etc. are more suitable for daily wear.
2.Pay attention to the suitability of materials and seasons: Users in the north give priority to cashmere or thickened wool, while users in the south may consider silk or thin imitation cashmere.
3.Popular color recommendations: The most recently searched colors areCaramel, haze blue, classic camel, versatile and elegant.
4.Celebrities’ same style drives sales: Searches for Acne Studios scarves in recent street photos of actresses such as Yang Mi and Liu Shishi increased by 120%.
4. Excerpts from real user reviews
“Ordos’ cashmere scarves are not inferior to big brands at all, and the price/performance ratio is super high after Double Eleven discounts!” - Xiaohongshu user @衣达人CC
“ZARA’s fringed scarves come in many colors, and they look great with coats!” - Weibo netizen @fashion buyer Amy
"Although Burberry is expensive, if you can wear one pair for ten years, it is actually a good deal." - Zhihu answer@luxury goods enthusiast
Summary: The choice of women's scarves needs to be based on budget, material requirements and wearing scenarios. There are high-quality brands from high-end to affordable. I hope the structured data in this article can help you quickly lock in your favorite styles!
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