What toys are available at Shanghai Disney? The latest popular inventory and buying guide
Recently, Shanghai Disneyland’s toy products have become a hot topic on social platforms, especially the newly launched limited editions and classic IP co-branded models. The following is a list of Disney toys that have been hotly discussed on the Internet in the past 10 days, as well as purchasing suggestions and price references.
1. List of popular toys (latest version in 2023)

| Toy name | IP image | price range | Popular index |
|---|---|---|---|
| Lina Belle Mid-Autumn Festival Limited Doll | Lina Belle | 299-399 yuan | ★★★★★ |
| Stellar Luminous Headband | Stellar Dew | 159 yuan | ★★★★☆ |
| Avengers Action Figure Set | Marvel | 599 yuan | ★★★★☆ |
| Frozen Magical Music Box | Elsa/Anna | 249 yuan | ★★★☆☆ |
| Daffy Bear Backpack | Tamiflu | 369 yuan | ★★★☆☆ |
2. Analysis of popular toys
1. Lina Belle Mid-Autumn Festival Limited Edition: This doll wearing Hanfu and holding a lantern went on sale in early September, with a premium of 50% on second-hand platforms. Its design incorporates traditional elements and has become a popular photo post on social media.
2. Marvel Heroes Series: With the release of the trailer for "Captain Marvel 2", searches for related figures increased by 120%. The Nano Battle Armor movable model, which is exclusively available at Shanghai Disney Marvel Pavilion, is particularly popular.
3. Disney 100th Anniversary Commemorative Model: Including Mickey golden statue (699 yuan) and retro stamp set (199 yuan), with collectible value.
3. Purchasing Guide
| Purchase channels | Advantages | Things to note |
|---|---|---|
| Shops in the park | The most complete styles, available for trial use | You need to queue up, and some products are subject to purchase restrictions. |
| Official APP | Book in advance and get free shipping | Hot items need to be snapped up |
| Authorized e-commerce | often discounts | Pay attention to anti-counterfeiting signs |
4. Observation of consumption trends
Data shows that among Disney toy consumers:
1. 42% are aged 18-25 (mainly IP collectors)
2. 35% of parent-child families (prefer interactive toys)
3. The proportion of male consumers increased to 38% (driven by the Marvel/Star Wars series)
5. Expert advice
1. For limited edition items, it is recommended to line up before 10 a.m. on the release day
2. Use Disney’s official annual pass to enjoy a 20% discount
3. Pay attention to the product label (there are differences between the China-made version and the imported version)
Shanghai Disney continues to maintain the popularity of toys through seasonal restrictions and cross-border collaborations. It is recommended to follow the official social media for the latest release information. The next major product update is expected to be on Halloween (mid-October).
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