Which brand of liquid foundation is good in Japan? The latest popular reviews and recommendations in 2024
As the beauty market continues to update, Japanese liquid foundation has always been highly sought after because of its delicate texture, long-lasting makeup effect and suitability for Asian skin types. The following are the Japanese liquid foundation brands and popular product reviews that have been hotly discussed on the Internet in the past 10 days to help you find the most suitable one.
1. Top 5 popular liquid foundation brands in Japan

| Ranking | Brand | Popular products | Main features | Reference price (Japanese yen) |
|---|---|---|---|---|
| 1 | CPB (Key to Skin) | Satin powder cream | Glossy, skin nourishing | 12,000 |
| 2 | SUQQ | Crystal Lighting Powder Cream | Creamy skin, concealer | 9,500 |
| 3 | RMK | Hydro-Glowing Powder Cream | Thin and hydrating | 6,500 |
| 4 | KATE | Flawless Skin Foundation | High cost performance, oil control | 2,500 |
| 5 | COVERMARK | Chinese herbal powder cream | Acne-friendly and skin-nourishing | 7,800 |
2. Review of Japanese liquid foundation that is hotly discussed on the Internet
1.CPB light satin powder cream: The most discussed product on social platforms in the past 10 days. It focuses on the "more beautiful the night after night" makeup effect. It is suitable for dry skin and combination skin. It contains skin nourishing ingredients, but the price is relatively high.
2.SUQQU Crystal Lighting Powder Cream: The new version in 2024 has been upgraded with improved coverage. It is praised as "a mother with oily skin" and can last for 8 hours without dulling.
3.RMK Water Glowing Powder Cream: The first choice among Japanese models. The texture is as smooth as lotion, suitable for people who pursue a natural nude makeup look.
3. Buying guide based on skin type
| Skin type | Recommended brands | Key advantages |
|---|---|---|
| dry skin | CPB,RMK | Highly moisturizing and glossy |
| Oily skin | SUQQU,KATE | Oil control, matte makeup effect |
| Sensitive skin | COVERMARK | Chinese herbal ingredients, low stimulation |
| Combination skin | RMK, CPB | Balance water and oil, long-lasting makeup |
4. New trends in Japanese liquid foundation in 2024
1.Skin nourishing foundation: Brands such as CPB and COVERMARK incorporate essence ingredients into base makeup, which is suitable for people who wear makeup for a long time.
2.AI color number matching: SUQQU and other brands launch online skin color analysis tools to accurately recommend shades.
3.Environmentally friendly packaging: RMK’s new powder cream adopts a replaceable inner core design to reduce plastic waste.
5. Buying Tips
1. Japanese counters usually provide free makeup trial services. It is recommended to test before purchasing.
2. In summer, you can choose waterproof products (such as KATE), and in winter, moisturizing products (such as RMK) are recommended.
3. Popular colors (such as CPB’s OC10) are often out of stock, so you can pre-order.
From the above analysis, we can see that Japanese liquid foundations continue to innovate in makeup effects and technology. Only by choosing products that suit you according to your skin type and budget can you create a perfect foundation. If you need more detailed color comparisons or actual measurements, please pay attention to our follow-up updates!
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